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State Lad Makes A Mark At International Film Fest, XXX Energy Drink Beefs Up Amarjit

IMPHAL, Jul 13: A 30-second commercial production of a young film-maker from Manipur has been selected as one of the five top finalists in the International Student Film Festival-Hollywood.

A student of Bangalore-based flash Frame Visuals Academy of Film and Television, Irengbam Amarjit Singh’s project titled ‘XXY Energy Drink’, is informed to be the lone entry from amongst student film-makers of the country.

“I am happy with my short commercial film being incorporated among the top five finalists in the student film festival,” said 29-year old Amarjit of Uripok, from Bangalore over phone.

Results of the top two finalists would be announced in October, he said while conveying that his project ‘XXY Energy Drink’ made it to the finals in the 30-second TV commercial category of the com- petition conducted by Reelshow International, in the United Kingdom.

The film is said to portray a weightlifter not gaining extraordinary strength/energy to lift heavy weights after drinking ‘XXY Energy Drink’ (fictitious brand name) but never losing the stamina to keep on trying.

“‘XXY Energy drink commercial’ was an assignment as part of my training in the academy and the concept came to my mind five years back,” Amarjit said.

Meanwhile, in a letter of appreciation, the academy’s founder and director Keerthi Kumar TG said, “He (Amarjit) is a very good visualizer and has story skills in film making. We wish him very best in future.”

Besides bagging the best student award of the academy a few days back, Amarjit conceptualized and designed a logo for Manipur State Cooperative Bank, Imphal with another of his talent being showcased as a logo of a state film company.

“If I make the cut for the top two finalists, the awards would be conferred at Sydney”, Amarjit, who also studied in Maya Institute of Advanced Cinematics (Maac), said.

Amarjit’s uncle Irengbam Lokendrojit Singh, a senior engineer here who groomed him quipped, “I’m overwhelmed with the good news of Amarjit. I know his talents, skills and creativity.  I’ll make every effort to make him a great filmmaker.”

After completing his standard XII academic course, Amarjit switched his mind to the film world, Lokendrojit added. Manipuri film makers have already occupied their space with repute in many international platforms. Most of them, besides winning various awards in different categories in both national and international competitions, have also showcased their products in prestigious festivals.

(Courtesy: The Sangai Express)

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